Tourism films Official competition
5eme Saison
Year
2026
Country
Switzerland
Producer
Arcanel Studio
Agencia
L'Agence Pi
Client
The Sion Tourism Office
Synopsis
Developed for the Sion Tourism Office with the Agency Pi (strategy & concept) and Arcanel Studio (art direction & production), the project establishes “The Fifth Season” as a long-term brand platform. Shot over a full year, the film captures all four seasons to reveal a symbolic fifth — the one each visitor creates. Deployed across cinemas, DOOH, airports, stations and digital platforms, it positions Sion as a unique gateway between valley and mountains.
Objectives
To highlight Sion’s unique position between plain and mountains and establish “The Fifth Season” as a sustainable, long-term brand concept. The brief called for an emotional and poetic narrative capable of elevating the city’s image, strengthening local pride among Valais residents, and expanding visibility beyond the canton—particularly in German-speaking Switzerland—while showcasing the wide range of activities accessible throughout all seasons.
Official selection

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