Touching the Sky

Director: Nicola Gerrard

Producer: Love Africa Marketing

Producer Company: Love Africa Marketing

Agency: Love Africa Marketing

Client: Serengeti Balloon Safaris

Country: Tanzania, United Republic of

Synopsis

‘Touching the Sky’ takes viewers to the very beginning of Serengeti Balloon Safaris’ story, where co-founders Colin MacKinnon and Tony Pascoe share the trials and successes they faced in setting up their dream company and pioneering balloon safaris in Tanzania 35 years ago. The short film showcases their hot air balloon safari that takes guests on a unique wildlife experience in one of the top safari destinations in the world, operating in Tanzania’s Serengeti, Tarangire, and Ruaha national parks, This short film shares how the company has grown to have over 150 Tanzanian employees, trained Tanzania’s first-ever balloon pilot and first-ever ballooning examiner. It also looks to the future at how the company will continue contributing to the country’s safari industry.

Objectives

For ‘Touching the Sky,’ we wanted to highlight the journey and ethos of Serengeti Balloon Safaris, the landscapes of the three national parks the company operates, and the emotion that comes with ballooning over these phenomenal regions. Africa’s diverse natural assets attract travellers for various reasons, with its natural beauty having a deep pull. This was another aspect we focused on for the film, which is dedicated to adventure and exploration, while contributing to sustainable tourism in Tanzania. A meticulous company that priotises local employment, safety, and sustainability.