Kärntner Originale

Director: -

Producer: Monte Nero Productions GmbH

Producer Company: -

Agency: Stoff Agency GmbH

Client: Kärnten Werbung Marketing & Innovationsmanagement GmbH

Country: Austria

Synopsis

The ‘Kärntner Originale’ campaign puts real people and their stories at the centre. It shows Carinthia as it really is – authentic, full of joie de vivre, and a delight to experience. At a time when AI and digital staging dominate everyday life, it sends a strong message of originality and emotional connection. Under the motto “Rediscover yourself, your true self”, Carinthia invites you to explore the region – and to rediscover yourself, or even to discover yourself anew.

Objectives

The Carinthian Originals were born out of a desire to reveal the true soul of Carinthia – beyond the glossy facades and clichés. Instead of picture-postcard scenes, the focus is on real people: individuals with a history, character and passion. Today’s travellers seek encounters and stories, not staged scenes. Thus, the campaign presents Carinthia through the eyes of its people – the region as a quiet stage that brings its authenticity and uniqueness to life. die "Kärntner Originale" (Original Carinthians) is about real people, that can acutally be met. Nobody told them how to act or speak - we let them be as they are - and that is the authentic side of this campaign in a world where nobody knows what is real any more...