Terres Festival 2018

Vive la cultura intensamente

Contrapunto BBDO. Introducing a spot that did not communicate a product or a tourist destination, but everything it makes you feel. Because beyond its tourist offer, Andalusia has a special magnetism that gets transmitted to everyone who visits it. It’s a way of life. Because it doesn't matter how many places you've been, how many monuments you've visited, how many photos you've taken or how many videos you've recorded. It's not what you have, it's what you feel... Because living is not the same as living intensely.