Taking place on Thursday, 17 September, from 4:00 to 8:00 p.m. at Hotel SB Corona in Tortosa, the event will offer an afternoon of case studies, professional experiences and conversations about artificial intelligence, sustainability and innovation. Its aim is to explore the future of audiovisual communication in tourism and examine the challenges and opportunities that new tools and trends are bringing to the sector.
The session will bring together professionals from different fields to share real-world projects, strategies and experiences. The programme will include:
– AIDEUS / Tailored Spain — Tourism and Artificial Intelligence
Luis Medina (online)
An exploration of the use of artificial intelligence in audiovisual production within the tourism sector and the new opportunities it offers to transform communication, promotion and the traveller experience.
– Emascaró — “The Wow Factor” in Tourism Audiovisual Communication
Sergio Oliveros, Content Director and Creative Producer
A session focusing on the power of audiovisual content to generate impact and emotion in tourism communication. Drawing on the concept of “The Wow Factor”, it will explore how to create content capable of surprising audiences, connecting with them and enhancing the experience of a destination or tourism product.
Coffee Break (courtesy of eMascaró)
– Foxes Safari Camp / Love Africa Marketing — Communication and the Circular Economy
Oliver Fox — Director of Foxes Safari
Nicola Gerard — Managing Director of Love Africa Marketing (online)
An international case study connecting tourism, communication and sustainability through the experience of Foxes Safari Camp and the work of Love Africa Marketing. An opportunity to discover how circular economy principles can be integrated into tourism storytelling and communication strategies.
– TURESPAÑA — “Think You Know Spain. Think Again.”
Bárbara Couto, Deputy Director-General for International Marketing at Turespaña
An introduction to Spain’s international tourism promotion strategy, based on communication designed to challenge preconceived ideas about the destination and showcase a different, diverse Spain capable of surprising travellers.
The event is designed for tourism, communication and audiovisual professionals, as well as anyone interested in the new tools and trends transforming the sector.
The event will also be streamed live on the Terres Travel Festival YouTube channel.
Practical information
Thursday, 17 September 2026
4:00–8:00 p.m.
Hotel SB Corona · Tortosa
Admission: €20
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