Films turístics Competició oficial
Portugal Means Business
Any
2025
País
Portugal
Productor
Bom Bom
Agencia
Dentsu Creative Iberia
Client
Turismo de Portugal
Sinopsi
“Portugal means Business” presents a CEO’s daily agenda where corporate terminology gains new meaning through authentic Portuguese experiences. Meetings unfold in inspiring landscapes, networking happens through culture and gastronomy and professional moments merge naturally with lifestyle. The campaign reframes productivity by showing that Portugal enables stronger business outcomes through balance, connection and lived experience.
Objectius
Position Portugal as a competitive and inspiring destination for international meetings, incentives, conferences and exhibitions by communicating a distinctive value proposition that combines business excellence with quality of life. The campaign aimed to strengthen international perception, attract event organisers and investors, and differentiate Portugal through an emotional and human centred approach to business travel. The campaign introduces a differentiated narrative for business tourism by shifting focus from infrastructure led communication to human experience and emotional value. By translating business terminology into real life Portuguese moments, the project creates a memorable and distinctive positioning within the global MICE landscape. The launch aligned strategically with an international industry moment, reinforcing visibility among key decision makers while establishing a long term platform for Portugal’s business events communication.
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