Català
EnglishAlive in Green
Director: -
Producer: Lobby Films and Advertising
Producer Company: -
Agency: Lobby Films and Advertising
Client: Turismo do Centro de Portugal
Country: Portugal
Synopsis
Following the wildfires that struck the Center of Portugal, Alice in Green delivers a powerful statement: the territory remains alive. Through an impactful and affirmative narrative, the film declares that green may burn, but it does not die — it returns. A story of resilience, regeneration, and a landscape that insists on coming back to life.
Objectives
To reaffirm that the Center of Portugal remained alive after the devastating wildfires of August 2025. The film aims to communicate resilience and regeneration through a strong, disruptive narrative, stating that even when green is burned, it does not die — it returns. A message of continuity, strength, and future. The film does not deny destruction, nor does it romanticize tragedy. Instead, it affirms regeneration. The narrative is bold and emotional, avoiding clichés of recovery communication. “Green” is treated not only as landscape, but as identity, memory and promise. The tone is assertive, cinematic and forward-looking.
