Català
EnglishBeautiful Autumn
Director: -
Producer: Stories
Producer Company: -
Agency: Wirz Group AG
Client: Switzerland Tourism
Country: Switzerland
Synopsis
"Beautiful Autumn" is the latest chapter in Switzerland Tourism’s acclaimed campaign series with Roger Federer. This time, Hollywood icon Halle Berry joins him on a cinematic journey through Swiss autumn only to fall so deeply in love with the season that she keeps delaying the shoot to stay longer. Directed by Swiss filmmaker Marc Forster, the campaign celebrates the sensory beauty of autumn while promoting slower travel and Switzerland’s public transport network.
Objectives
The campaign’s primary objective is to establish Swiss autumn as a compelling and independent travel season, distinct from summer and winter. It aims to inspire travel through a sensory-driven portrayal of autumn’s colours, atmosphere, and nature, while highlighting the ease of exploring Switzerland by public transport and encouraging visitors to extend their stay. The campaign was a remarkable success, with the main spot surpassing 125M YouTube views and achieving an outstanding video completion rate. Praised for its creativity, humour, and stunning Swiss landscapes, it generated excellent media and audience feedback. A global competition boosted newsletter subscriptions, and record social content was produced. The campaign firmly positioned Swiss autumn as a vibrant, independent season for a global audience.
