Enjoy Lower Silesia - Enjoy the Good Times

Director: -

Producer: Grupa MagicLine

Producer Company: -

Agency: Grupa MagicLine

Client: The Lower Silesian Tourist Organization

Country: Poland

Synopsis

The September 2024 floods affected southern Lower Silesia — a region popular among seniors, yet still undiscovered by younger generations. A promotional film reveals its dual nature: peaceful relaxation and active adventure. Narrated by 10-year-old Julia, the story contrasts quiet moments with her father and dynamic experiences with her mother and brother, presenting Lower Silesia as a place for everyone.

Objectives

The aim of the project was to break the stereotype of southern Lower Silesia as a destination exclusively for seniors and to highlight its appeal to younger audiences. The campaign was designed to increase interest in the region, promote active and family-oriented tourism, and help rebuild its image after the 2024 floods.