Feel free

Director: -

Producer: McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY

Producer Company: -

Agency: McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY

Client: Česká centrála cestovního ruchu - CzechTourism

Country: Czech Republic

Synopsis

Strengthening existing awareness of the Czechia and expanding it with a new positioning—“feel free.” We are a country where “free spirit” is a concept that defines the unique spirit of the place. It is not merely about bohemian freedom and rebellion, but about a sophisticated form of genius loci. What matters is the nation’s creativity in general, along with a certain distinctive sense of humour and the preservation of traditions.

Objectives

Raise awareness of the destination and establish a clear positioning, Showcase what the regions and major tourist destinations have to offer. A customer action is defined as any activity aimed at visiting or planning a trip to the Czechia, and ideally adding the Czechia to their bucket list.