The R-public of all

Director: Javier Guridi

Producer: Javier Guridi

Producer Company: Tabaco

Agency: Fenomenal

Client: RYANS

Country: Spain

Synopsis

The R-Public of all is a new anthem for a new generation. A generation that prefers living to having, experiencing to treasuring, that puts today before tomorrow, because it is a generation that has lived in permanent crisis and prefers to live in the present rather than think about the future. A generation that seeks its place in the world, where they feel free and give free rein to their pleasure and creativity. And that place is in Ryans, a place where they can be themselves, without being judged. A true R-public of all.

Objectives

The objectives of this campaign is to launch the new positioning of Ryans through a video manifesto where the personality of the hotel is told. Transmit all its values through the values of the people we want to accommodate in our rooms. To break with the communication codes of the tourism sector, not talking about the characteristics of the hotel, its location, its amenities... and giving full importance to its philosophy of life, its vision of the world shared by an entire generation.