Red Cherry

Director: -

Producer: Lobby Films and Advertising

Producer Company: -

Agency: -

Client: Fundão Municipality

Country: Portugal

Synopsis

Using the digital reading of a thousand cherries from the fundão, and artificial intelligence, we found the shade of red common to all cherries from the fundão, a red as valuable as the fashionable, sporty or precious ones, but with much more flavor.

Objectives

The city of Fundão has cherry production as its main tourist product. A cherry with exceptional national and international quality, and through this product it has built its entire tourist image and a large part of its range of products and services. In Portugal, it is a destination known for its cherries. Fundão cherries. The aim is to reach the international market through a fresh approach but with a strong body and modernity. Considering the tremendous value of this product, marked by its col