NURI - The Secret of Nuri

Director: -

Producer: Bold Pictures

Producer Company: -

Agency: Bold Pictures

Client: Nuri Factory Tour

Country: Austria

Synopsis

“The Secret of NURI” is a playful and heartfelt promotional story for NURI sardines, featuring Toni, a humorous truck driver, as the guide. He reveals the “secrets” of NURI: the freshest fish from the Atlantic, meticulous selection of ingredients, patience in traditional methods, and a legacy of family craftsmanship since 1920. Set in scenic Portugal, it highlights the brand’s commitment to quality, authenticity, and care in every product.

Objectives

Visitors to the NURI factory tour will enjoy an immersive and engaging experience that brings the brand’s story to life. The film featuring a charismatic company truck driver "Toni". He humorously showcases the unique quality and core values of NURI, bringing the brand’s authenticity, dedication, and craftsmanship to life in a highly entertaining way