Falling for Autumn

Director: -

Producer: Mcqueen Films

Producer Company: -

Agency: Wirz Group AG

Client: Switzerland Tourism

Country: Switzerland

Synopsis

"Falling for Autumn" is the latest episode in Switzerland Tourism's celebrated series featuring Roger Federer, now joined by Danish actor Mads Mikkelsen. Set against the backdrop of the stunning Swiss Alps, the film humorously and elegantly portrays the sensual allure of Swiss autumn - vibrant foliage, tranquil lakes and crisp mountain air. Through their playful journey, the campaign invites travellers to rediscover Switzerland as a unique and must-visit autumn destination.

Objectives

The primary objective is to establish Swiss autumn as an independent and compelling travel season, distinct from summer and winter. The campaign engages the audience's senses and celebrates the vibrant colours, crisp air and immersive natural experiences that are unique to Switzerland in autumn.