Català
EnglishSWISS Connecting Cultures
Director: -
Producer: -
Producer Company: Mcqueen Films
Agency: -
Client: Swiss International Air Lines
Country: Switzerland
Synopsis
“Connecting Cultures” is a cinematic docu-series by SWISS, portraying new long-haul destinations through individuals who link Swiss and local perspectives. In Washington D.C., hotelier Stephane Vogel shares insights shaped by two decades in the U.S.; in Seoul, fashion designer Nina Yuun explores identity through cultural duality; in Toronto, creative director Dom unveils the city’s eclectic, inclusive design and lifestyle scene.
Objectives
To reframe the announcement of new long-haul routes as powerful cultural storytelling. By placing individuals with Swiss ties at the heart of each destination, the films aim to strengthen brand equity, foster emotional resonance, and position SWISS as more than a carrier— as a connector of worldviews, values, and cultures, aligned with the spirit of modern global citizenship.
