Català
EnglishMeet in Austria
Director: Andreas Kurz
Producer: Captif GmbH
Producer Company: Captif GmbH
Agency: Wien Nord Serviceplan
Client: Austria Tourism
Country: Austria
Synopsis
The MICE market is highly competitive and it is becoming increasingly difficult to stand out and attract attention as a meeting destination. That is why we are trying to stand out with an alternative approach, with a wink of an eye. The two image films humorously play with the idea that meeting guests who are sent to Austria by their companies will not want to return once they have enjoyed a business event in Austria. The two entertaining spots additionally showcase the locations and benefits of Austria as a meeting destination. In staged interviews, companies report seemingly seriously about the “consequences” of a too perfect destination - Austria, which are resolved with a humorous punchline. The sequel uses a humorous documentary style to tell the story of modern meeting guests who no longer work in traditional offices or meeting rooms, but instead appear in the inspiring Austrian nature - equipped with smartphones and the desire to network. Whether in modern seminar locations, the sauna or even in a rowing boat: you will find ideal conditions for productive work and personal encounters everywhere. Austria's impressive landscape becomes the stage for a new kind of work-life balance.
Objectives
Meetings in the sense of MEET IN AUSTRIA should be connecting, economically valuable and lastingly transformative. The MICE market is highly competitive and it is becoming increasingly difficult to stand out and attract attention as a meeting destination. That is why we are trying to stand out with an alternative approach, with a wink of an eye. As a conference destination, Austria impresses with authentic hospitality, breathtaking nature, a down-to-earth, cosmopolitan culture as well as a spirit of innovation and outstanding expertise.
