Grita mi nombre

Director: Alejandro Lévar y Mateo García

Producer: Arturo Fuentes

Producer Company: Montape

Agency: Narita Estudio

Client: Diputación de Málaga, Turismo y Planificación Costa del Sol

Country: Spain

Synopsis

GRITA MI NOMBRE is a road trip through the Costa del Sol that goes beyond geography. It’s an experience filled with hidden corners to explore, and genuine moments and emotions. A manifesto that conveys the vitality, joy, and talent of the Costa del Sol, breaking free from the conventional narrative to showcase a land that is unique, different, and vibrant.

Objectives

The agencies NARITA and DISPAR have directed this distinctive campaign to reposition the Costa del Sol through a journey infused with local talent. It features young musician Desmelenao, who composed the campaign’s music, singer Rocío López “La Boterita,” and José Manuel Benítez, Principal Dancer of the Spanish National Ballet.