NoSki Instructor

Director: Daniel Hager

Producer: Soviso Filmproduktion

Producer Company: Soviso Filmproduktion

Agency: Wien Nord Serviceplan

Client: Austria Tourism

Country: Austria

Synopsis

With the the "NoSki Instructor" social media campaign, Austria Tourism offers a humorous answer to the question of what to do in Austria in winter besides skiing. The NoSki Instructor demonstrates with a charming wink that Austria has much more to offer than snow-covered ski runs. From winter hiking and sauna relaxation to ice bathing, the NoSki Lessons provide detailed guides on how to enjoy the best of Austria's winter season, no skis required. Created for those who want to feel the Austrian “Lebensgefühl” away from the slopes. Platforms: Instagram, TikTok, Youtube period of playout: 04.11.–31.12.2024 Markets: Germany, Poland, Netherlands, Belgium The campaign was launched with a teaser film introducing the NoSki Instructor. He shares his expertise in the NoSki Lessons: 2-3 minute videos where the NoSki Instructor, in a masterclass style, thoroughly explains how to enjoy off-piste activities. The NoSki Instructor and his NoSki Lessons were promoted on social media with short versions of the NoSki Lessons. The NoSki Lessons can also be found on our website and on Youtube. https://www.austria.info/en-us/recommendations/noskiinstructor/ https://www.youtube.com/watch?v=rj2bO5MZpy8&list=PL4sNN72dGN3a3LLBZoSbCi_lHmuaKfykP

Objectives

Objectives • Convey the unique lifestyle and ski instructor experience beyond the slopes • Generating awareness for holidays in Austria • highlighting that Austria is the perfect place to embrace the winter lifestyle in all its form Result • 71.4 million impressions • Media reach in Austria: 3.2 million • Over 28 press articles internationally