Istanbul is The New Cool (Series)

Director: Emre Gaven

Producer: Polpo Production

Producer Company: Polpo Production

Agency: FCB ART GROUP

Client: TÃ¼rkiye Tourism Promotion and Development Agency

Country: Turkey

Synopsis

Our advertising series showcases the experiences of a young and stylish group of people as they discover Istanbul in a day, revealing the city's unknown richness through the sequences of places they visit and native people they interact with.

Objectives

By positioning Istanbul as a fashion brand, turn the city into a sought-after and preferred tourism city and increase accommodation numbers compared to the pre-pandemic period.