Finding Encanto (Series)
Director: Gregg Bleakney/Julián Guerrero
Producer: WhereNext
Producer Company: WhereNext
Agency: Havas
Client: ProColombia
Country: Denmark
Synopsis
"Six foreigners hailing from various countries and driven by different passions find their personal quests all lead to a single country: Colombia.
By visiting its six tourism regions, each one of them will encounter diverse destinations and traditions that won?t just reveal the myriad faces of a charming country, but also the deep impact it can have in each traveller.
Art, music, adventure, nature, gastronomy, mysticism, and the warmth of its people will be the great attributes that will allow these foreigners to find the underlying secret that renders Colombia so unique: its encanto."
Objectives
Positioning Colombia and its six distinct tourism regions as diverse, desirable destinations by showcasing the underlying charm of Colombian people, culture and nature across wildly different locations and experiences.