The islands that extend life

Director: Proximity España

Producer: Proximity EspaÃ±a

Producer Company: Proximity EspaÃ±a

Agency: Proximity EspaÃ±a

Client: Turismo de Islas Canarias

Country: Spain

Synopsis

The longest ad in the Canary Islands Tourism? history. An emotional 8-minute journey that invites you to make the most of the greatest asset you have: your time. Will you let it get away? Your time is your own in the best climate in the world.

Objectives

The main communication aims were:

- to capture long-stay tourists in nine European markets (UK, Germany, Spain, France, Italy, Belgium, Norway, Sweden and the Netherlands).

- to position Canary Islands as the perfect destination for the 'silver plus' segment.

- to present the great diversity of the archipelago (landscapes, activities?).

- to reinforce the great differential of the Canary Islands: the best climate in the world.