Catalonia, Your Tailor-made Destination

Director: Roger Guardia

Producer: Las montañas del Canadà

Producer Company: Las montañas del Canadà

Agency:

Client: Agència Catala de Turisme

Country: Spain

Synopsis

Travel through the culture, activities and destinations of Catalonia, remembering some of its best known artists and customs of the local people. A journey of emotions with so many moments of adrenaline (castles, fires) and so many moments of tranquility (beach, bar), demonstrating the variety of activities and experiences that Catalonia offers you.

Objectives

· To convey that Catalonia is a leading holiday destination for the variety and quality of its offer, for its own culture and identity and personality.


· We are especially looking to connect with the target in an emotional way, to feel that visiting Catalonia is a guarantee of leisure with security and that you can live a total experience here.

· To raise awareness of the diversity of Catalonia through experiences linked to sustainability and slow and local tourism.

· Communicate the values of avant-garde and modernity, self-identity, collective strength, present, past and future history and the great quality of life it offers.