Turismo Centro Portugal - Are you Ready?
Director: Pedro Vieira/Slideshow
In the strategy of promotion and internationalization of the brand "Centre of Portugal", Tourism Center of Portugal Regional Entity bet on a movie that, looking like a trailer of a computer game, lets you glimpse a set of experiences that the region provides to those who visit it. In about 2 minutes, the main character of the game, travels and lives a set of unique and differentiating experiences, in the territory of the Center of Portugal, with the goal of, in the end, to surf the biggest wave in the world with Garrett McNamara. Because this is not a game, this is real life!
Promotion of the Diversity of the Centre of Portugal; the Centre of Portugal as an emotional experience