Alps At Their Very Best

Director: Hello Mnchen Gmbh - Florian Binder

Producer: Beech Studios Tree Group Gmbh & Co. Kg - Peter Dring & Andreas Gschossmann

Country: AT

Synopsis

"Finally connected! In Zell am See-Kaprun there are two new superlative cable car connections in the winter season 2019/2020.
The 3K K-connection now takes you from the valley in Kaprun directly to the Kitzsteinhorn glacier ski resort and the zellamseeXpress for the first tim from the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn to the panorama and family ski area Schmittenhhe.
Thanks to the new ""Ski ALPIN CARD"" ticket network, you can enjoy 408 premium piste kilometres including a glacier ski resort with 100% snow-reliability."

Objectives

Advertising the fusion of the 3 ski resorts through two new cable car connections as well as the positioning of Zell am See-Kaprun as the hotspot of the Alps with a winter sports range that is unique in Austria. The indirect objective was to generate more bookings in the region.