Make It Happen In Catalonia: Water Sports
Director: Carlos Ortet
Producer: Agencia Catalana de Turismo / ZOOPA
New challenges always await athletes. Claudia Beitsch, athlete and lifestyle blogger, and Sören Aulbach, motorcyclist and video blogger, know it very well. But this time the challenge does not arise from a competitive point of view. The challenge is to get wet, practice water sports, modalities far from their usual modus vivendi. Fortunately, he has a good guide, Ona Carbonell, an Olympic medalist with the synchronized swimming team in Spain. Who better than her to convey the intimate relationship that they will have to acquire with water in a very short time frame. The adventure will take you swimming in the beautiful Mediterranean Sea, kayaking in Sort, canoeing in Amposta and Sailing in Ametlla de Mar. The mild temperatures of the Catalan territory are not an obstacle to the practice of these sports in the middle of October. What Sören Aulbach really did not expect is to practice water polo with the famous Sabadell Swimming Club women's team. Will he be able to live up to it?
Make It Happen is a content campaign that impacts German tourists to choose Catalonia as a destination to practice and enjoy their favorite sport while learning about Catalan culture and cuisine. It is a campaign where we talk about territory, values ??, and sport, where everyone can meet the requirements to give pleasure to the sporting soul. We understand sport as a vehicle that brings us closer to healthy living and that makes us discover our territory, and we communicate it through a thematic year, the Year of Sports Tourism 2020, to focus all communications on this product. Through the storytelling created, we will see how the values ??of the campaign are introduced, values ??linked to the world of sport, such as healthy living, equality, overcoming, inclusion and accessibility, technological innovation and even teamwork; and, in addition, there are destinations in our territory that may be of interest to athletes and lovers of good food.