Guitart Grand Passage Culture

Director: Marc Cubells & Pere Cabañas

Producer: Pere Cabañas

Country:

Synopsis

We invite you to discover Barcelona in a different way: at the Guitart Grand Passage you can enjoy an establishment just outside of Diagonal and with everything you need for business meetings as well as urban escapades, close to the best shops of the city.
#guitartexperience

Objectives

A campaign was designed to promote one of the hotels in the chain, the Guitart Grand Passage in Barcelona, ​​which revolves around the different customer profiles that visit it: Business, Family Holidays, Culture ) and Lifestyle (lifestyle / trends). This was done exclusively in English, to reach a wider audience and in line with the international and diverse origin of hotel guests. That is why players from different backgrounds were also looked for. The hotel's attributes are parallel to those of the same destination, the great tourist attraction of a city like Barcelona, ​​with its monuments, architecture gastronomy, surroundings, etc. And always emphasizing the vision and the experience of the customer, his #GuitartExperience of a "Pure Barcelona" (as described in the videos).
To do this and value it all, the production was very much worked, obtaining the support and participation of entities such as the Gran Teatre del Liceu, Fira de Barcelona, ​​Barcelona Bus Turístic, as well as other establishments in the city such as the Velodrome or La Vermuterie restaurants (around the hotel itself), other hotels such as the Yurbban or clothing stores such as Dirk Bikkembergs.