NOT WINTER GAMES TV - Carnivalling
Director: DEC BBDO
Producer: Turismo de Canarias - Promotur S.A.
This ad is the tip of the iceberg for a flash communication action with context-marketing in different European countries, street marketing and social media challenges.
While the Winter Olympics were held in PyeongChang, the Canary Islands launched and broadcast its own games â€“ to more than 10 European markets.
This is a video summary of one of the new competition categories in the Not Winter Games: enjoying carnival
Make the most of the worldwide effect of the Korean Games to promote a highly notorious action in European markets to make the fact that there is no winter in the Canary Islands go viral at a decisive moment for holiday bookings.