NOT WINTER GAMES 2018

Director: DEC BBDO

Producer: Turismo de Canarias - Promotur S.A.

Country:

Synopsis

This ad is the tip of the iceberg for a flash communication action with context-marketing in different European countries, street marketing and social media challenges.

While the Winter Olympics were held in PyeongChang, the Canary Islands launched and broadcast its own games – to more than 10 European markets.

This is the ad that was broadcast on giant screens in Piccadilly Circus, Oslo and Berlin throughout the Korean Games, creating an impact through the contrast between the cold in these cities and the images of the good weather in the islands

Objectives

Make the most of the worldwide effect of the Korean Games to promote a highly notorious action in European markets to make the fact that there is no winter in the Canary Islands go viral at a decisive moment for holiday bookings.