{"id":2849,"date":"2019-12-02T17:09:46","date_gmt":"2019-12-02T16:09:46","guid":{"rendered":"https:\/\/terresfestival.com\/?p=2849"},"modified":"2019-12-02T17:31:29","modified_gmt":"2019-12-02T16:31:29","slug":"un-centenar-destudiants-i-professionals-del-turisme-participen-en-la-jornada-terrescett","status":"publish","type":"post","link":"https:\/\/terresfestival.com\/es\/un-centenar-destudiants-i-professionals-del-turisme-participen-en-la-jornada-terrescett\/","title":{"rendered":"M\u00e1s de cien estudiantes y profesionales del Turismo participan en la jornada #TerresCETT"},"content":{"rendered":"https:\/\/youtu.be\/bD0agY6_U8A<\/p>\n<p class=\"p1\"><span class=\"s1\">En los \u00faltimos a\u00f1os, los festivales dedicados al audiovisual tur\u00edstico se han convertido en plataformas de puesta en com\u00fan y reivindicaci\u00f3n de un g\u00e9nero poli\u00e9drico y mutante, que tanto emplea c\u00f3digos de la publicidad, como del documental, la ficci\u00f3n cinematogr\u00e1fica o el videoclip . Para analizar estas nuevas tendencias, el <a href=\"https:\/\/terresfestival.com\/\"><span class=\"s2\"><b>Terres Travel Festival &#8211; Films &amp; Creativity <\/b><\/span><\/a>y el CETT, el centro universitario de referencia de Turismo, Hosteler\u00eda y Gastronom\u00eda, adscrito a la Universidad de Barcelona, \u200b\u200bhan programado una jornada profesional en el hotel Alimara de Barcelona el jueves 28 de noviembre. El acto se inici\u00f3 a las 10h con la conferencia &#8216;\u00bfPor qu\u00e9 deber\u00edamos usar el v\u00eddeo en marketing tur\u00edstico?&#8217;, que imparti\u00f3 el escoc\u00e9s <a href=\"https:\/\/youtu.be\/XeybT4q_xPs\">Chris Torres<\/a>, director de la Tourism Marketing Agency y uno de los m\u00e1ximos expertos en el uso del v\u00eddeo tur\u00edstico.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">El v\u00eddeo es sin duda una de las principales herramientas en la estrategia de marketing de los destinos y los productos tur\u00edsticos. Los expertos en marketing aconsejan cada vez con m\u00e1s insistencia y rotundidad su uso en los diversos canales de promoci\u00f3n. Por ello, durante la jornada, tambi\u00e9n se presentar\u00e1 p\u00fablicamente la primera edici\u00f3n del concurso <a href=\"http:\/\/www.terresfestival.com\/play\"><span class=\"s2\"><b>Terres de l&#8217;Ebre Play<\/b><\/span><\/a>, una competici\u00f3n de microv\u00eddeos tur\u00edsticos para estudiantes de ciclos formativos y universidades. Los participantes en el concurso -que se enmarca en el A\u00f1o del Turismo Deportivo de la <a href=\"http:\/\/act.gencat.cat\/\"><span class=\"s2\"><b>Ag\u00e8ncia Catalana de Turisme<\/b><\/span><\/a> y que tiene el apoyo de la <b> <\/b><a href=\"http:\/\/www.terresdelebre.travel\"><span class=\"s2\"><b>Marca Tur\u00edstica Terres de l\u2019Ebre<\/b><\/span><\/a>&#8211; podr\u00e1n ganar un vale de 1000 \u20ac para la compra de material t\u00e9cnico fotogr\u00e1fico y audiovisual. El certamen est\u00e1 organizado por <strong>Terres Travel Festival &#8211; Films &amp; Creativity,<\/strong> quien aprovechar\u00e1 el acto del 28 de noviembre para proveer los interesados \u200b\u200bde un briefing con las pautas para que los participantes presenten una propuesta creativa, original e in\u00e9dita. El proceso de inscripci\u00f3n al concurso se efectuar\u00e1 a trav\u00e9s de la web www.terresfestival.com\/play, donde tambi\u00e9n se pueden consultar las bases. El l\u00edmite para la presentaci\u00f3n de los proyectos es el 19 de enero de 2020 a las 24h.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Terres de l&#039;Ebre Play\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/Xb1KwnjKHmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Para terminar la sesi\u00f3n, se proyectaron los mejores v\u00eddeos de turismo del a\u00f1o 2019, procedentes de la <strong>CIFFT Rank List<\/strong>, que fue presentada el 12 de noviembre en la sede de este organismo en Viena. La Jornada <strong>Terres CETT<\/strong> se celebr\u00f3 en el Hotel Alimara Barcelona, \u200b\u200bdentro las instalaciones del centro universitario (Av. De Can Marcet, 36) y cont\u00f3 con el apoyo de <a href=\"https:\/\/viajerosconb.com\/flagship\/barcelona\/\"><span class=\"s2\"><b>B the travel brand Xperience Barcelona<\/b><\/span><\/a> Y la colaboraci\u00f3n del <a href=\"http:\/\/clusteraudiovisual.cat\/\"><span class=\"s2\"><b>Cl\u00faster Audiovisual<\/b><\/span><\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Terres Travel Festival &#8211; Films &amp; Creativity<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Con s\u00f3lo tres a\u00f1os de vida, el Tierras Travel Festival &#8211; Films &amp; Creativity que se celebra en Tortosa se ha convertido uno de los festivales m\u00e1s din\u00e1micos del circuito <a href=\"http:\/\/www.apple.com\/es\"><span class=\"s2\"><b>CIFFT<\/b><\/span><\/a> (International Committee of Tourism Film Festivales), una red internacional de dieciocho festivales que, desde el 1989 premia las mejores producciones audiovisuales de viaje y de la industria tur\u00edstica del mundo. El Tierras Travel Festival, que del 24 de abril al 3 de mayo de 2020 celebrar\u00e1 en Tortosa su cuarta edici\u00f3n, es el \u00fanico festival espa\u00f1ol del circuito CIFFT.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/bD0agY6_U8A En los \u00faltimos a\u00f1os, los festivales dedicados al audiovisual tur\u00edstico se han convertido en plataformas de puesta en com\u00fan y reivindicaci\u00f3n de un g\u00e9nero poli\u00e9drico y mutante, que tanto emplea c\u00f3digos de la publicidad, como del documental, la ficci\u00f3n cinematogr\u00e1fica o el videoclip . Para analizar estas nuevas tendencias, el Terres Travel Festival &#8211; [&#8230;]\n","protected":false},"author":2,"featured_media":2854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s de cien estudiantes y profesionales del Turismo participan en la jornada #TerresCETT | Terres Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terresfestival.com\/es\/un-centenar-destudiants-i-professionals-del-turisme-participen-en-la-jornada-terrescett\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1s de cien estudiantes y profesionales del Turismo participan en la jornada #TerresCETT | Terres Festival\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/bD0agY6_U8A En los \u00faltimos a\u00f1os, los festivales dedicados al audiovisual tur\u00edstico se han convertido en plataformas de puesta en com\u00fan y reivindicaci\u00f3n de un g\u00e9nero poli\u00e9drico y mutante, que tanto emplea c\u00f3digos de la publicidad, como del documental, la ficci\u00f3n cinematogr\u00e1fica o el videoclip . 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