{"id":131,"date":"2017-03-24T14:16:10","date_gmt":"2017-03-24T13:16:10","guid":{"rendered":"https:\/\/terres.info\/?p=131"},"modified":"2017-03-24T14:16:10","modified_gmt":"2017-03-24T13:16:10","slug":"programa-terres-lab-congres-paisatge-turisme-i-cinema","status":"publish","type":"post","link":"https:\/\/terresfestival.com\/es\/programa-terres-lab-congres-paisatge-turisme-i-cinema\/","title":{"rendered":"Programa terres LAB \u2013 Congr\u00e9s sobre Paisatge, Turisme i Cinema"},"content":{"rendered":"<em>Las sesiones de terres LAB \u2013 Congreso sobre Paisaje, Turismo y Cine tendr\u00e1n lugar en el hotel SB Corona de Tortosa.<\/em><\/p>\n<p><strong>Mi\u00e9rcoles 31 de mayo de 2017<\/strong><\/p>\n<p>8,30h. Recogida de acreditaciones.<\/p>\n<p>9,15h. Bienvenida institucional. Sr. Octavi Bono, director general de Turismo del Departamento de Empresa y Conocimiento de la Generalitat de Catalunya; Sr. Merc\u00e8 Miralles, directora de los Servicios Territoriales de Empresa y Conocimiento de la Generalitat de Catalunya en las Tierras del Ebro; Sr. Mart\u00ed Carnicer, Presidente del Patronato de Turismo de la Diputaci\u00f3n de Tarragona; Sr. Xavier Pallar\u00e8s, delegado del Gobierno de la Generalitat en las Terres de l\u2019Ebre; Sr. Ferran Bel, Alcalde de Tortosa. Dirige el acto N\u00faria Gil (URV Campus Terres de l\u2019Ebre), coordinadora del congreso terres LAB.<\/p>\n<p>9,45h. Conferencia. \u201cLos imaginarios culturales y el turismo\u201d, a cargo de la Dra. Maria Gravari-Barbas (C\u00e1tedra UNESCO, Universit\u00e9 Paris 1 \u2013 La Sorbonne).<\/p>\n<p>11h. Coffee break.<\/p>\n<p>11,30h. Mesa redonda. \u201cPaisaje, Naturaleza, Cultura, Televisi\u00f3n\u201d, con Xavier Brichs (TV3,\u00a0<em>Catalunya Experience<\/em>), Alejandro Novella (<em>Recomiendo Chile<\/em>) y Norbert Porta (Sciencedocu).<\/p>\n<p>12,30h. Mesa redonda. \u201cEl rol de la comunicaci\u00f3n en el turismo sostenible\u201d, con Elena Roig (Jefa de Canales On-line de la Unidad de Marketing Operacional de la Ag\u00e8ncia Catalana de Turisme), presentando la ponencia \u201cLa v\u00eda de los hechos: la mejor manera de comunicar compromiso con el turismo sostenible\u201d y Joan Mart\u00edn Masd\u00e9u (Institut de Desenvolupament de les Comarques de l\u2019Ebre) presentando el proyecto Migratoebre.<\/p>\n<p>13,30h. Presentaci\u00f3n. \u201cterres.tv\u201d, a cargo de Santi Valldep\u00e9rez (Productor ejecutivo de Filmsn\u00f2mades).<\/p>\n<p>16h. Mesa redonda. \u201cTurismo, Cine, Destinos, Estrategias\u201d, con Eugeni Os\u00e0car (CETT-UB), presentando la ponencia \u201cEl turismo cinematogr\u00e1fico como factor de m\u00e1rketing para los gestores de las destinaciones\u201d, y Pere Parramon (UdG) y Xavier Medina (UOC), presentando la ponencia \u201cGrandes producciones, turismo y estrategias urbanas:\u00a0<em>Game of Thrones<\/em>\u00a0en Girona<\/p>\n<p><strong>Jueves 1 de junio de 2017<\/strong><\/p>\n<p>9h. Mesa redonda. terres LAB Showroom. Teresa Vidal (ENTI), Enric Ginovart (Incubalia), Pau Jornet (Ebredrone).<\/p>\n<p>10h. Conferencia. \u201cDEC BBDO \u2013 Global Tourism Observatory. Comunicaci\u00f3n de Destinos. Trends &amp; Best Cases\u201d, a cargo de Eduard Baldr\u00eds (Executive Creative Director DEC BBDO) y C\u00e9sar Torras (Director de Planificaci\u00f3n Estrat\u00e9gica y Servicios al Cliente DEC BBDO).<\/p>\n<p>11h. Coffee break.<\/p>\n<p>11,30h. Casos de estudio.\u00a0<em>Find your Chile<\/em>, a cargo de Yassin Vel\u00e1zquez (productor ejecutivo de Don Quijote Films y productor de la campa\u00f1a\u00a0<em>Find your Chile<\/em>) y\u00a0<em>Midi-Pyr\u00e9n\u00e9es-Grands Sites<\/em>, a cargo de Catherine de Cap\u00e8le (directora de producci\u00f3n de W2P).<\/p>\n<p>12,30h. Conferencia. \u201cEstrella Damm, el concepto\u00a0<em>Mediterr\u00e1neamente<\/em>\u201c, a cargo de Jordi Laball, Comunicaci\u00f3n y Relaciones P\u00fablicas de Damm.<\/p>\n<p>13,30h. Presentaci\u00f3n. \u201cDegustaci\u00f3n y texturas de aceite de olivos milenarios\u201d, actividad dirigida por la Mancomunitat Taula del S\u00e9nia.<\/p>\n<p>16h. Conferencia. \u201cVeinte a\u00f1os no son nada. Ibermedia o nuestra manera de contar historias, de cooperar y de construir comunidad\u201d, a cargo de Enrique Vargas (Coordinador del Espacio Cultural Iberoamericano de la Secretar\u00eda General Iberoamericana, SEGIB).<\/p>\n<p>17h. Conferencia. \u201cLa gastronom\u00eda en el cine y las series como factor de desarrollo del turismo gastron\u00f3mico\u201d, a cargo del Dr. Jordi Tresserras (LABPATC-UB).<\/p>\n<p>17,45h. Cierre del congreso terres LAB a cargo del Sr. Josep Felip Moncl\u00fas, 1r teniente de Alcalde y concejal de Turismo del Ayuntamiento de Tortosa.<\/p>\n<div class=\"blog-share text-center\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Las sesiones de terres LAB \u2013 Congreso sobre Paisaje, Turismo y Cine tendr\u00e1n lugar en el hotel SB Corona de Tortosa. Mi\u00e9rcoles 31 de mayo de 2017 8,30h. Recogida de acreditaciones. 9,15h. Bienvenida institucional. Sr. Octavi Bono, director general de Turismo del Departamento de Empresa y Conocimiento de la Generalitat de Catalunya; Sr. Merc\u00e8 Miralles, [&#8230;]\n","protected":false},"author":1,"featured_media":132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programa terres LAB \u2013 Congr\u00e9s sobre Paisatge, Turisme i Cinema | Terres Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terresfestival.com\/es\/programa-terres-lab-congres-paisatge-turisme-i-cinema\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programa terres LAB \u2013 Congr\u00e9s sobre Paisatge, Turisme i Cinema | Terres Festival\" \/>\n<meta property=\"og:description\" content=\"Las sesiones de terres LAB \u2013 Congreso sobre Paisaje, Turismo y Cine tendr\u00e1n lugar en el hotel SB Corona de Tortosa. Mi\u00e9rcoles 31 de mayo de 2017 8,30h. Recogida de acreditaciones. 9,15h. Bienvenida institucional. 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