{"id":7888,"date":"2026-08-14T11:54:43","date_gmt":"2026-08-14T09:54:43","guid":{"rendered":"https:\/\/terresfestival.com\/?post_type=mec-events&#038;p=7888"},"modified":"2026-09-01T12:32:56","modified_gmt":"2026-09-01T10:32:56","slug":"terres-lab-%c2%b7-audiovisual-travel-hub-%c2%b7-casos-practics-ia-sostenibilitat-i-innovacio","status":"publish","type":"mec-events","link":"https:\/\/terresfestival.com\/es\/events\/terres-lab-%c2%b7-audiovisual-travel-hub-%c2%b7-casos-practics-ia-sostenibilitat-i-innovacio\/","title":{"rendered":"Terres LAB \u00b7 Audiovisual &#038; Travel Hub \u00b7 Casos pr\u00e1cticos, IA, sostenibilidad e innovaci\u00f3n"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2395\" data-end=\"2825\">El <strong data-start=\"2398\" data-end=\"2439\">Terres LAB \u2013 Audiovisual &amp; Travel Hub<\/strong> es el espacio profesional del Terres Travel Festival dedicado a explorar las nuevas formas de crear, comunicar y transformar el turismo a trav\u00e9s del audiovisual. Una tarde de <strong data-start=\"2615\" data-end=\"2752\">casos pr\u00e1cticos, experiencias profesionales y conversaciones en torno a la inteligencia artificial, la sostenibilidad y la innovaci\u00f3n<\/strong> para descubrir hacia d\u00f3nde se dirige el audiovisual aplicado al turismo.<\/p>\n<p data-start=\"2827\" data-end=\"3004\">La sesi\u00f3n reunir\u00e1 a profesionales de diferentes \u00e1mbitos para compartir proyectos reales y reflexionar sobre los retos y oportunidades que ofrece el sector. El programa incluir\u00e1:<\/p>\n<p data-start=\"3006\" data-end=\"3265\"><strong data-start=\"3006\" data-end=\"3040\">AIDEUS \/ TAILORED \u00b7 Study Case<\/strong><br data-start=\"3040\" data-end=\"3043\" \/><strong data-start=\"3043\" data-end=\"3099\">Luis Mu\u00f1oz y Luis Medina \u00b7\u00a0<\/strong><br data-start=\"3099\" data-end=\"3102\" \/>Un caso pr\u00e1ctico sobre la creaci\u00f3n de v\u00eddeos tur\u00edsticos y las posibilidades que ofrece la <strong data-start=\"3192\" data-end=\"3219\">inteligencia artificial<\/strong> para transformar la producci\u00f3n de contenidos.<\/p>\n<p data-start=\"3267\" data-end=\"3572\"><strong data-start=\"3267\" data-end=\"3305\">LOVE AFRICA MARKETING \u00b7 Study Case<\/strong><br data-start=\"3305\" data-end=\"3308\" \/><strong data-start=\"3308\" data-end=\"3320\">Jane Fox<\/strong>, directora de Foxes Safari Camps \u00b7 <strong data-start=\"3356\" data-end=\"3374\">Nicola Gerrard<\/strong>, Managing Director de Love Africa Marketing<br data-start=\"3418\" data-end=\"3421\" \/>Una conversaci\u00f3n sobre <strong data-start=\"3444\" data-end=\"3472\">turismo y sostenibilidad<\/strong>, el impacto de la actividad tur\u00edstica y las oportunidades de la <strong data-start=\"3537\" data-end=\"3558\">econom\u00eda circular<\/strong> en el sector.<\/p>\n<p data-start=\"3574\" data-end=\"3794\"><strong data-start=\"3574\" data-end=\"3616\">ANT\u00c1RTICA. TERRA DE TODOS \u00b7 Study Case<\/strong><br data-start=\"3616\" data-end=\"3619\" \/><strong data-start=\"3619\" data-end=\"3639\">Patr\u00edcia Azevedo<\/strong><br data-start=\"3639\" data-end=\"3642\" \/>Un caso pr\u00e1ctico que nos acercar\u00e1 al proyecto audiovisual <strong data-start=\"3700\" data-end=\"3732\">\u00abAnt\u00e1rtida, tierra de todos\u00bb<\/strong> y a su mirada sobre la preservaci\u00f3n del continente ant\u00e1rtico.<\/p>\n<p data-start=\"3796\" data-end=\"4055\"><strong data-start=\"3796\" data-end=\"3854\">EMASCAR\u00d3 \u00b7 El \u00abwow factor\u00bb en el audiovisual tur\u00edstico<\/strong><br data-start=\"3854\" data-end=\"3857\" \/><strong data-start=\"3857\" data-end=\"3873\">Toni Mascar\u00f3<\/strong><br data-start=\"3873\" data-end=\"3876\" \/>Una sesi\u00f3n sobre c\u00f3mo crear <strong data-start=\"3904\" data-end=\"3943\">contenidos audiovisuales de impacto<\/strong> capaces de generar emoci\u00f3n, captar la atenci\u00f3n y conectar con las nuevas necesidades de la industria tur\u00edstica.<\/p>\n<p data-start=\"4057\" data-end=\"4267\">Un encuentro dirigido a <strong data-start=\"4081\" data-end=\"4144\">profesionales del turismo, la comunicaci\u00f3n y el audiovisual<\/strong>, as\u00ed como a todas aquellas personas interesadas en las nuevas herramientas y tendencias que est\u00e1n transformando el sector.<\/p>\n<p data-start=\"4269\" data-end=\"4368\"><strong data-start=\"4269\" data-end=\"4368\">Seguimiento en streaming a trav\u00e9s del YouTube del Terres Travel Festival y la televisi\u00f3n local.<\/strong><\/p>\n<p data-start=\"4370\" data-end=\"4425\"><strong data-start=\"4370\" data-end=\"4425\">Entrada: 20 \u20ac\u00a0<\/strong><\/p>\n<p data-start=\"4370\" data-end=\"4425\">https:\/\/ticketerum.com\/ca\/terreslab<\/p>","protected":false},"excerpt":{"rendered":"<p>El Terres LAB \u2013 Audiovisual &amp; Travel Hub es el espacio profesional del Terres Travel Festival dedicado a explorar las nuevas formas de crear, comunicar y transformar el turismo a trav\u00e9s del audiovisual. Una tarde de casos pr\u00e1cticos, experiencias profesionales y conversaciones en torno a la inteligencia artificial, la sostenibilidad y la innovaci\u00f3n para descubrir [&#8230;]\n","protected":false},"author":138,"featured_media":7902,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[62,81],"class_list":["post-7888","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-festival","mec_category-terres-sustainable-tourism-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Terres LAB \u00b7 Audiovisual &amp; Travel Hub \u00b7 Casos pr\u00e1cticos, IA, sostenibilidad e innovaci\u00f3n | Terres Festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terresfestival.com\/es\/events\/terres-lab-\u00b7-audiovisual-travel-hub-\u00b7-casos-practics-ia-sostenibilitat-i-innovacio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terres LAB \u00b7 Audiovisual &amp; Travel Hub \u00b7 Casos pr\u00e1cticos, IA, sostenibilidad e innovaci\u00f3n | Terres Festival\" \/>\n<meta property=\"og:description\" content=\"El Terres LAB \u2013 Audiovisual &amp; Travel Hub es el espacio profesional del Terres Travel Festival dedicado a explorar las nuevas formas de crear, comunicar y transformar el turismo a trav\u00e9s del audiovisual. 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