{"id":7888,"date":"2026-08-14T11:54:43","date_gmt":"2026-08-14T09:54:43","guid":{"rendered":"https:\/\/terresfestival.com\/?post_type=mec-events&#038;p=7888"},"modified":"2026-09-01T12:32:56","modified_gmt":"2026-09-01T10:32:56","slug":"terres-lab-%c2%b7-audiovisual-travel-hub-%c2%b7-casos-practics-ia-sostenibilitat-i-innovacio","status":"publish","type":"mec-events","link":"https:\/\/terresfestival.com\/en\/events\/terres-lab-%c2%b7-audiovisual-travel-hub-%c2%b7-casos-practics-ia-sostenibilitat-i-innovacio\/","title":{"rendered":"Terres LAB \u00b7 Audiovisual &#038; Travel Hub \u00b7 Case Studies, AI, Sustainability &#038; Innovation"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4618\" data-end=\"5038\"><strong data-start=\"4618\" data-end=\"4659\">Terres LAB \u2013 Audiovisual &amp; Travel Hub<\/strong> is the professional space of the Terres Travel Festival dedicated to exploring new ways of creating, communicating and transforming tourism through audiovisual storytelling. An afternoon of <strong data-start=\"4850\" data-end=\"4972\">case studies, professional experiences and conversations around artificial intelligence, sustainability and innovation<\/strong>, looking at the future of audiovisual content applied to tourism.<\/p>\n<p data-start=\"5040\" data-end=\"5225\">The session will bring together professionals from different fields to share real projects and discuss the challenges and opportunities shaping the industry. The programme will include:<\/p>\n<p data-start=\"5227\" data-end=\"5460\"><strong data-start=\"5227\" data-end=\"5261\">AIDEUS \/ TAILORED \u00b7 Study Case<\/strong><br data-start=\"5261\" data-end=\"5264\" \/><strong data-start=\"5264\" data-end=\"5318\">Luis Mu\u00f1oz and Luis Medina \u00b7<\/strong><br data-start=\"5318\" data-end=\"5321\" \/>A case study exploring tourism video production and the possibilities offered by <strong data-start=\"5402\" data-end=\"5429\">artificial intelligence<\/strong> to transform content creation.<\/p>\n<p data-start=\"5462\" data-end=\"5748\"><strong data-start=\"5462\" data-end=\"5500\">LOVE AFRICA MARKETING \u00b7 Study Case<\/strong><br data-start=\"5500\" data-end=\"5503\" \/><strong data-start=\"5503\" data-end=\"5515\">Jane Fox<\/strong>, Director of Foxes Safari Camps \u00b7 <strong data-start=\"5550\" data-end=\"5568\">Nicola Gerrard<\/strong>, Managing Director at Love Africa Marketing<br data-start=\"5612\" data-end=\"5615\" \/>A conversation about <strong data-start=\"5636\" data-end=\"5666\">tourism and sustainability<\/strong>, the impact of tourism and the opportunities offered by the <strong data-start=\"5727\" data-end=\"5747\">circular economy<\/strong>.<\/p>\n<p data-start=\"5750\" data-end=\"5965\"><strong data-start=\"5750\" data-end=\"5792\">ANT\u00c1RTICA. TERRA DE TODOS \u00b7 Study Case<\/strong><br data-start=\"5792\" data-end=\"5795\" \/><strong data-start=\"5795\" data-end=\"5815\">Patr\u00edcia Azevedo<\/strong><br data-start=\"5815\" data-end=\"5818\" \/>A case study introducing the audiovisual project <strong data-start=\"5867\" data-end=\"5897\">\u201cAntarctica, Land for All\u201d<\/strong> and its perspective on the preservation of the Antarctic continent.<\/p>\n<p data-start=\"5967\" data-end=\"6231\"><strong data-start=\"5967\" data-end=\"6029\">EMASCAR\u00d3 \u00b7 The \u201cWow Factor\u201d in Tourism Audiovisual Content<\/strong><br data-start=\"6029\" data-end=\"6032\" \/><strong data-start=\"6032\" data-end=\"6048\">Toni Mascar\u00f3<\/strong><br data-start=\"6048\" data-end=\"6051\" \/>A session exploring how to create <strong data-start=\"6085\" data-end=\"6118\">impactful audiovisual content<\/strong> capable of generating emotion, capturing attention and responding to the evolving needs of the tourism industry.<\/p>\n<p data-start=\"6233\" data-end=\"6403\">An event designed for <strong data-start=\"6255\" data-end=\"6311\">tourism, communication and audiovisual professionals<\/strong>, as well as anyone interested in the new tools and trends shaping the future of the sector.<\/p>\n<p data-start=\"6405\" data-end=\"6501\"><strong data-start=\"6405\" data-end=\"6501\">Streaming available through the Terres Travel Festival YouTube channel and local television.<\/strong><\/p>\n<p data-start=\"6503\" data-end=\"6562\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"6503\" data-end=\"6562\" data-is-last-node=\"\">Admission: \u20ac20\u00a0<\/strong><\/p>\n<p data-start=\"6503\" data-end=\"6562\" data-is-last-node=\"\" data-is-only-node=\"\">https:\/\/ticketerum.com\/ca\/terreslab<\/p>","protected":false},"excerpt":{"rendered":"<p>Terres LAB \u2013 Audiovisual &amp; Travel Hub is the professional space of the Terres Travel Festival dedicated to exploring new ways of creating, communicating and transforming tourism through audiovisual storytelling. An afternoon of case studies, professional experiences and conversations around artificial intelligence, sustainability and innovation, looking at the future of audiovisual content applied to tourism. [&#8230;]\n","protected":false},"author":138,"featured_media":7902,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"mec_category":[62,81],"class_list":["post-7888","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-festival","mec_category-terres-sustainable-tourism-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Terres LAB \u00b7 Audiovisual &amp; Travel Hub \u00b7 Case Studies, AI, Sustainability &amp; Innovation | terres festival<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terresfestival.com\/en\/events\/terres-lab-\u00b7-audiovisual-travel-hub-\u00b7-casos-practics-ia-sostenibilitat-i-innovacio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Terres LAB \u00b7 Audiovisual &amp; Travel Hub \u00b7 Case Studies, AI, Sustainability &amp; Innovation | terres festival\" \/>\n<meta property=\"og:description\" content=\"Terres LAB \u2013 Audiovisual &amp; Travel Hub is the professional space of the Terres Travel Festival dedicated to exploring new ways of creating, communicating and transforming tourism through audiovisual storytelling. 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