Alps at their very best

Director: -

Producer: Daniela Nothdurfter

Producer Company: Hello München GmbH

Agency: N/A

Client: Zell am See-Kaprun Tourismus

Country: Austria


A paradise for families, winter sports enthusiasts, connoisseurs, young & old. Whether skiing, ski touring, cross-country skiing or snowboarding, we invite you to discover, test & enjoy. Explore a wide range of slopes for beginners and experts, various snow parks and funslopes, ski touring routes and breathtaking landscapes as well as cross-country ski trails in the valley and on the glacier. Let yourself be pampered at the spa or culinary delights and simply switch off – with a sensational view of the fabulous Alpine landscape between glacier, mountain & lake.


As part of the winter campaign, the region is targeting twelve European markets. Special emphasis is placed on the winter sports experience amidst glaciers, mountains, and lakes, as well as sustainability. Digital marketing activities, along with TV, out-of-home campaigns, and press work, constitute the main components of the marketing plan.