İstanbul is the New Cool 2023

Director: -

Producer: Begüm Özkaya

Producer Company: FCB Art Group İstanbul

Agency: FCB Art Group İstanbul

Client: Türkiye Tourism Promotion and Development Agency

Country: Turkey


In the third movie of “İstanbul is the New Cool”, noble and bright İstanbul shines more than ever. One of the world's most valuable touristic destinations, opens the door to a lifelong experience with its iconic structures and winks at its guests for personalized discoveries with its inspiring, unique and attractive stops in its new promotional film.


To invite travelers of all ages to experience the “new cool” in İstanbul’s spirit, show both the precious cultural heritage and modern face of this cosmopolitan city.