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EspañolCanary Islands moment
Director: DEC BBDO
Producer: Promotur Turismo de Canarias
Producer Company:
Agency:
Client:
Country: ESP
Synopsis
TV chat shows are synonymous with tension, nerves and the bad political climate. How could we make the most of these moments? Canary Islands, the place with ?the best climate in the world?, created contextualised capsules for the different programmes to help them return to a good climate for debate.
Objectives
The purpose of the film is to help ?reinstate a good climate? at a specific moment: when the discussion on certain TV shows is full of tension and hostility. Just at that moment, we give them 60 seconds to erase bad moods and come back to the programme with the ?good climate 100% charged?.
