What makes an extraordinary story #InAbuDhabi?

Director: Rory McLoughlin

Producer: Tanya Abou Jaoude

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Country: ARE

Synopsis

This promotional film was created to highlight different extraordinary stories that can be experienced #InAbuDhabi with a taste of exceptional culture, thrilling experiences and memorable celebrations.

Objectives

Increase overall awareness and Interest across 5 key markets; UK, Germany, USA, India and China by 25%; Increase awareness amongst 18-34 years olds across all markets to 10%; Increase search terms for Abu Dhabi tourism and related terms by 50% across both desktop and mobile. Engagement with #InAbuDhabi; Increase passenger numbers to Abu Dhabi across all 5 key markets and GCC by at least 10% each