Encuéntrame y piérdete

Director: DEC BBDO

Producer: Turismo de Canarias - Promotur S.A.

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Synopsis

We brought together the incredible, German, bodypainting artist Léonie Gené and the Finnish producer, photographer and Instagrammer who specialises in nature Konsta Punkka to camouflage mysterious human figures in the least well-known scenery of the Canary Islands. And then we posted the videos on social media, inviting viewers to find the figures and discover their location.

Objectives

Promote the Canary Islands nature tourism offering in markets that already know the islands but have an image of them associated with bulk sun and sea tourism